In 2018, Google made significant changes to its site ranking process by incorporating AI into about 30% of search queries. Now, having the most links doesn’t guarantee the top spot. Here are five SEO factors that I predict will be crucial in 2019.
- Become Familiar with Structured Data
- Avoid Structured Data Mistakes
- Consider Podcasts for Your Marketing Agenda
- Improve Content Focus
- Improve Image SEO
1. Become Familiar with Structured Data
Structured data can seem daunting, but it’s actually straightforward once you start working with it. The best way to learn is by copying, pasting, and experimenting.
2. Avoid Structured Data Mistakes
Many sites face penalties for incorrect structured data implementation. It’s important to avoid these common mistakes:
- Inappropriate use of structured data
- Mismatch between structured data and on-page content
- Violations of Google’s guidelines for specific data types
- Violations of Google’s general structured data guidelines
- Manipulative practices like using shortcuts
3. Consider Podcasts for Your Marketing Strategy
Podcasts are a popular content format, and it’s worth checking if your audience listens to niche-specific podcasts. If so, consider strategies like sponsorships or appearances on podcasts that align with your content.
4. Focused Content
This is a vital aspect of internet marketing for 2019. Unfocused content is a common reason for the drop in site rankings. A focused content strategy is crucial.
5. Improve Your Image SEO
Images enhance more than just the aesthetics of your page; they’re essential for SEO. Use them strategically like title and heading elements, as they contribute to enhanced listings.
Image SEO Best Practices
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Use images that tell a story
Images help users understand concepts more deeply. -
Illustrate Step by Step Instructions
Screenshots and illustrations are beneficial and often used in enhanced listings. - Optimize Images
Avoid large images that slow down page loading times and increase bandwidth usage.
Bonus: Keep Up to Date
Beyond these SEO tips, focus on security. Regularly update your website’s software, use strong passwords, and audit third-party plugins to ensure they are from reputable sources.
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Images by Shutterstock, Modified by Author
