Since its release in 2003, WordPress has consistently grown in popularity.
Today, WordPress powers 34% of the web. WordPress 5.3, released on November 12, 2019, has already been downloaded over 8 million times.
What drives WordPress’s popularity? Among various reasons, one stands out for marketers: WordPress is the best CMS for SEO. Here are 10 reasons why.
1. WordPress Focuses on User Experience
WordPress themes and plugins collaborate to create professional, user-friendly, and attractive websites.
As a result, visitors enjoy their experience on WordPress sites, staying longer and thereby reducing your site’s bounce rate. This is excellent news for your SEO ranking since Google rewards websites offering great user experiences.
2. WordPress Allows You to Create Attractive Permalinks
Editing your website’s permalink on WordPress is very simple. Instead of having a URL filled with complex characters, you get a clean and informative URL.
By editing your article’s permalink, you can include your keywords in the URL, enhancing your search ranking.
3. WordPress Makes Metadata Easy to Manage
Metadata, including SEO titles and descriptions, helps search engines understand the relevance of your site.
Adding relevant keywords to your metadata makes your site more likely to rank for those terms. WordPress simplifies managing metadata, especially with plugins like Yoast SEO, which allows you to add metadata to all your posts quickly.
4. Optimizing Images for SEO Is Simple on WordPress
Images are crucial for blog posts, and they can be powerful SEO tools when optimized correctly.
WordPress lets you create "alternative text" for images to include keywords, use plugins to auto-generate alt text, and resize images to maintain fast loading speeds.
5. WordPress’s Sites Don’t Frustrate Users with Slow Load Times
Page speed is a critical factor for Google’s ranking in mobile search. Slow sites not only frustrate users but also rank lower on Google’s SERPs.
WordPress offers plugins like ShortPixel Image Optimizer and WPOptimize to enhance your site’s load time by compressing images and clearing databases.
6. WordPress Is Optimized for Mobile Users
Mobile usage is growing rapidly, so having a mobile-optimized site is essential. WordPress themes are generally optimized for mobile devices, ensuring your site is accessible on smartphones without extra effort.
7. WordPress Helps You Integrate Your Campaign with Social Media
Social media is crucial for marketing your brand, and success in social media campaigns can indirectly boost your SEO ranking.
WordPress makes it easy to integrate social media by adding customized social media buttons, social media feeds, and automating campaigns.
8. WordPress Has Awesome Plugins Made Specifically for SEO
WordPress simplifies optimizing for higher rankings with various SEO plugins.
- Yoast SEO: Helps optimize content, create readable content for humans and search engines, and offers SEO title and meta description templating.
- Google XML Site Maps: Simplifies creating site maps, making your structure easy for search engines to crawl.
- Google Analytics by Monster Insights: Provides detailed analytics directly on your WordPress dashboard.
9. WordPress Is Easy to Integrate with Other Software Tools
WordPress seamlessly integrates with numerous tools such as:
- ConvertKit: For email campaigns, landing pages, and forms.
- Sucuri: For enhanced security.
- G Suite: For documents, spreadsheets, and emails.
10. WordPress Has SEO-Friendly Themes
Search engines also pay attention to webpage design. WordPress offers many SEO-friendly themes, making it easy to attract search engine spiders to your site.
Dominate the SERPs with WordPress
Finding the best CMS for SEO isn’t challenging. WordPress offers a platform loaded with SEO-friendly themes, plugins, and tools. By leveraging these features, you’re one step closer to dominating Google’s SERPs.
More Resources
- WordPress SEO Guide: Everything You Need to Know
- 10 Awesome WordPress SEO Plugins to Optimize Your Site
- WordPress SEO Without an SEO Plugin
- WordPress SEO Beyond the Basics: 8 Things You Must Do Next
Image Credits
- All screenshots by the author, December 2019.
